The next generation of fashion

Last month, Miele joined HUGO BOSS to launch one of the first washable suits, marking a whole new era in fashion.

In celebration, Miele for Life spoke with the German luxury fashion houses’ Australian Managing Director, Matthew Keighran, to find out more about the partnership and the fashion trends they see on the horizon.

Miele for Life: Matthew thanks so much for talking with us. Can you give us an overview of the history and vision behind HUGO BOSS?

Matthew: HUGO BOSS was launched in 1924 by Hugo Ferdinand Boss and has grown to become one of the leading companies in the premium segment of the global apparel market. With two brands – HUGO and BOSS – the company has a rich 95-year history, full of many innovations and learnings that have made it the fashion house it is today.

BOSS’s current company vision to be the most desirable premium fashion and lifestyle brand. We offer distinctively chic style and quality in menswear and womenswear.

Sustainability is an important factor for us, and we continuously strive to come up with innovative ways to produce high quality products that are made in a responsible way. With our future and current customers in mind, we proudly give them the service, innovation and quality they expect.

Miele for Life: With a rich history in creating classic business outfits, it’s no surprise that BOSS is leading the way with the launch of an innovative washable suit. Are you able to tell us more about it?

Matthew: Thanks to altered construction and innovative tailoring, we’ve been able to develop fabric to withstand the effects of water and washing while retaining the signature sharp BOSS look.

We approached Miele to trial washing the suit as we knew they were leaders in fashion care. The team at Miele was able to see the results for themselves and were not disappointed! The suit can be placed in the washing machine on the wool cycle, and then taken out to dry in the shade ahead of a light iron to ensure a sharp finish. The need for dry cleaning is completely removed.

The Washable Suit was launched in January at our Sydney and Melbourne flagship stores and is available in store now here.

Miele for Life: Why did you choose to partner with Miele?

Matthew: There is a natural synergy between Miele and HUGO BOSS given both are premium German brands with a focus on innovation, design, sustainability and exceptional customer service.

Our customers like to feel good in what they wear just as Miele customers want the best appliances for their homes and lifestyles.

For this reason, we approached Miele to try the Washable Suit for themselves and test the suit with their Miele washing machines, which are known to provide gentle garment care. Since then, we’ve also partnered with Miele for our seasonal launch events which saw a beautiful display of their washing machines alongside our Washable Suit. Top Miele and HUGO BOSS VIP customers enjoyed a night of fashion and entertainment to mark the beginning of the exciting partnership.

Miele for Life: Thanks so much for speaking with us Matthew. As a final question, can you give us a little bit of insight into the new styles and trends for winter?

Matthew: For men, we are seeing an overall relaxation of the rules when it comes to corporate wear. Thanks to the comfort and technological innovation that allows new easy care & fabrications, suiting has never been more versatile. BOSS is leading the way with stretch and traditional sportswear fabrics which are now being used for office wear.

Lightweight knits will also be worn in place of shirts, while jackets, trousers and even sneakers that take you from work to the gym will give a more relaxed feel over the traditional suit.

For women, winter is all about layering with highlights of this seasons’ hero colours of navy, green and teal. A fabulous trench coat will be coupled with a shirt dress or knitwear top with a warm skirt or pants for all round winter comfort.

For more information on HUGO BOSS and the Washable Suit visit Hugo Boss.

Shop your favourite Miele washing machines here.